Scottish Water - Nature Calls Campaign
An interesting perspective is the emphasis on individual responsibility in preserving nature. By refraining from flushing harmful materials, individuals can contribute to the overall health of water systems and wildlife
The campaign highlights the detrimental impact of wipes, particularly those with plastic content, on sewer systems. It seeks public support for the ban on such wipes to alleviate stress on sewage infrastructure and prevent environmental damage
Targeting - General public in Scotland, encouraging a collective effort to protect the environment. It aims to raise awareness and elicit support for the ban on plastic-containing wipes
TARGET AUDIENCE
About the
Campaign -
An interesting perspective is the emphasis on individual responsibility in preserving nature. By refraining from flushing harmful materials, individuals can contribute to the overall health of water systems and wildlife
Core Theme of the Campaign -
- Nature Calls addresses the environmental impact of flushed items.
- Specifically targets wipes with plastic components.
- Calls for public backing to ban plastic-containing wipes.
- Aims to alleviate strain on sewage systems.
- Stresses individual responsibility for nature conservation.
- Encourages a shift in flushing habits to protect water and wildlife.
- The campaign is part of Scottish Water's ongoing efforts for environmental sustainability.
- It invites individuals to join the movement and make a positive impact on the environment