Publicis Groupe - AI-Powered Personalization Initiative
By leveraging AI for internal communications, Publicis Groupe not only showcased its technological prowess but also set a precedent for employee recognition in large organizations. This approach highlights how AI can be utilized to foster a personalized and inclusive corporate culture, potentially influencing how companies engage with their employees in the future.
The campaign's standout feature is the creation of 100,000 individualized videos, each tailored to the recipient's language, interests, and role within the company. This unprecedented scale of personalization was achieved by integrating AI technology with the company's internal platform, Marcel, to gather and connect information about each employee.
- Primary: All 100,000 employees of Publicis Groupe worldwide.
- Secondary: Industry peers, clients, and stakeholders observing innovative applications of AI in corporate settings.
TARGET AUDIENCE
About the
Campaign -
By leveraging AI for internal communications, Publicis Groupe not only showcased its technological prowess but also set a precedent for employee recognition in large organizations. This approach highlights how AI can be utilized to foster a personalized and inclusive corporate culture, potentially influencing how companies engage with their employees in the future.
Core Theme of the Campaign -
1. A Personal Touch: Instead of a generic New Year's message, Publicis Groupe's CEO, Arthur Sadoun, decided to surprise each of the 100,000 employees with a personalized video message, making everyone feel uniquely valued.
2. AI in Action: By harnessing advanced AI technology, the company was able to tailor each video to reflect the recipient's language, interests, and role, demonstrating a seamless blend of technology and personal appreciation.
3. Meet the AI Twins: In a creative twist, the videos featured AI-generated versions of Arthur Sadoun and other leadership team members, adding a futuristic and entertaining element to the messages.
4. Marcel's Role: The company's internal platform, Marcel, played a crucial role by collecting and connecting information about employees, enabling the AI to craft messages that resonated personally with each individual.
5. Global Reach: From a sports-loving manager in Austria to an adventure-seeking business lead in São Paulo, the campaign ensured that every employee, regardless of location, received a message that felt personal and relevant.
6. Beyond the Norm: This initiative went beyond traditional corporate communications, setting a new standard for how companies can use technology to engage and appreciate their workforce on a massive scale.
7. Industry Buzz: The campaign garnered attention not just within the company but also across the industry, showcasing Publicis Groupe's innovative approach to employee engagement and the practical application of AI in internal communications.
8. A Template for the Future: By successfully executing this large-scale personalized campaign, Publicis Groupe has provided a blueprint for other organizations looking to combine technology with human touch to foster a more connected and appreciated workforce.