Nexxus - "The Style Swap" featuring Lindsay Lohan
The campaign cleverly blends nostalgia with modern haircare, appealing to fans of the classic film while introducing Nexxus' styling line.
Lohan recreates the contrasting hairstyles of twins Annie and Hallie from "The Parent Trap," emphasizing the transformative power of Nexxus products.
The campaign targets millennials who grew up watching Lohan's films and are now seeking versatile haircare solutions.
TARGET AUDIENCE
About the
Campaign -
The campaign cleverly blends nostalgia with modern haircare, appealing to fans of the classic film while introducing Nexxus' styling line.
Core Theme of the Campaign -
1. Nostalgic Appeal: Lohan channels her "Parent Trap" characters, bringing back the beloved twins.
2. Versatile Styling: She demonstrates diverse hairstyles, from sleek ponytails to voluminous waves, using Nexxus products.
3. Product Showcase: The campaign highlights key products like the Nexxus Slick Stick and Hair Oil.
4. Modern Twist: While evoking nostalgia, the campaign presents contemporary hair trends.
5. Celebrity Endorsement: Lohan's involvement adds credibility and glamour to the brand.
6. Engaging Content: The campaign includes a video where Lohan playfully interacts with her past personas.
7. Social Media Buzz: Fans have praised Lohan's youthful appearance, enhancing campaign visibility.
8. Media Coverage: The campaign has been featured in major outlets, amplifying its reach.