New York City Ballet - On Pointe with Peck
The unique feature of this campaign is Peck ability to merge classical ballet with modern influences. It draws attention to how ballet can be forward-thinking and dynamic, reaching beyond traditional audiences by incorporating indie-pop music and cinematic elements in the choreography, making it accessible and appealing to broader audiences.
The campaign showcases Justin Peck contemporary choreography, blending classical ballet with modern storytelling. It emphasizes his collaboration with various artists, including Sufjan Stevens, and promotes the beauty of dance as both an art form and a cultural movement.
This campaign is aimed at both ballet enthusiasts and newcomers to the world of dance, particularly younger audiences who appreciate a fusion of contemporary art and classical ballet, as well as those interested in cutting-edge creative expression.
TARGET AUDIENCE
About the
Campaign -
The unique feature of this campaign is Peck ability to merge classical ballet with modern influences. It draws attention to how ballet can be forward-thinking and dynamic, reaching beyond traditional audiences by incorporating indie-pop music and cinematic elements in the choreography, making it accessible and appealing to broader audiences.
Core Theme of the Campaign -
1. New York City Ballet promotes its Resident Choreographer Justin Peck.
2. The campaign emphasizes Peck modern, innovative approach to ballet.
3. Collaborations with artists like Sufjan Stevens are central to Peck work.
4. Peck choreography blends classical techniques with contemporary storytelling.
5. The campaign appeals to a younger audience and ballet newcomers.
6. Peck's contributions over the last decade have been instrumental in evolving the perception of ballet.
7. It bridges the gap between traditional ballet lovers and modern art enthusiasts.
8. e�On Pointe with Pecke� highlights the future of ballet as inclusive, innovative, and culturally resonant.