Michael Kors - The Walk Campaign
The Walk campaign encourages individuals to embrace their individuality and express themselves through fashion on a global platform.
The campaign highlights real people, including influencers and fashion enthusiasts, showcasing their unique sense of style in their everyday environments.
Targeting - Fashion-forward individuals who love to experiment with style and seek inspiration from real people.
TARGET AUDIENCE
About the
Campaign -
The Walk campaign encourages individuals to embrace their individuality and express themselves through fashion on a global platform.
Core Theme of the Campaign -
1. "The Walk" campaign is focused on real people as opposed to professional models, emphasizing the brand's commitment to inclusivity and diversity.
2. The campaign features street style photography captured by renowned photographers, showcasing individuals from different walks of life and their interpretation of fashion.
3. It embraces social media platforms like Instagram, encouraging people to share their own street style looks using the hashtag SidewalkSpotted.
4. The campaign promotes the brand's latest collections, highlighting key pieces and accessories that incorporated into everyday fashion.
5. "The Walk" campaign provides inspiration to fashion enthusiasts, encouraging them to experiment with their personal style and mix and match different trends.
6. Michael Kors actively engages with participants on social media, reposting their street style looks and fostering a sense of community among fashion enthusiasts.
7. The campaign creates a global conversation around personal style by featuring individuals from various cities worldwide, ensuring a diverse representation of fashion.
8. A dedicated section on the Michael Kors website provides a platform for individuals to explore and be inspired by the different street style looks showcased in the campaign.
9. "The Walk" campaign aims to empower individuals, reminding them that personal style is a powerful form of self-expression that can transform everyday moments into fashion statements.
10. It successfully creates a link between high fashion and street style, celebrating the fashion choices of real people and capturing the essence of urban fashion culture.