Macy's - "Seasonal Savings Spectacular"
Macy integrated an interactive mobile experience where customers could unlock surprise deals via the Macy app. This gamified approach kept shoppers engaged and encouraged repeat visits.
The campaign featured tiered discounts, where customers saved more as they shopped more, plus exclusive deals for Macy Star Rewards members, making it a win-win for frequent shoppers.
- Bargain hunters looking for major savings on fashion and home essentials.
- holiday Shoppers buying gifts for family and friends.
- Macy loyal Customers taking advantage of Star Rewards member perks.
- home decorators seeking seasonal Decor at discounted prices.
TARGET AUDIENCE
About the
Campaign -
Macy integrated an interactive mobile experience where customers could unlock surprise deals via the Macy app. This gamified approach kept shoppers engaged and encouraged repeat visits.
Core Theme of the Campaign -
1. Huge Discounts Across All Departments e� From clothing to kitchenware, Macy slashed prices on a wide range of products.
2. Tiered Savings for Bigger Purchases e� The more customers shopped, the more they saved, making it a great deal for bulk buyers.
3. Exclusive App-Only Deals e� Shoppers could unlock surprise discounts through the Macy app, adding a fun, interactive element to the campaign.
4. Star Rewards Member Perks e� Loyal customers enjoyed extra savings, early access to deals, and bonus points on purchases.
5. Flash Sales for Limited-Time Bargains e� Special one-day and weekend deals kept excitement high and encouraged urgency.
6. In-Store and Online Convenience e� Customers could shop the sale both in Macy stores and online, making it accessible for everyone.
7. Free Shipping and Easy Returns e� Macy made shopping stress-free by offering free shipping on qualifying orders and hassle-free returns.
8. Seasonal Decor and Gift Finds e� Holiday-themed discounts helped shoppers stock up on decorations, gifts, and festive essentials.