Kleenex - Save the sleeve
The campaign takes a lighthearted approach, acknowledging the reality of unexpected situations where one might not have a tissue handy. By presenting the sleeve as a substitute, it adds a humorous and relatable twist to the promotion of Kleenex tissues.
The main highlight is the humor and creativity in suggesting that one's sleeve can serve as an alternative tissue in the absence of the real thing. It playfully addresses the common scenario of not having a tissue when needed.
Targeting - Families, parents, and Individuals who often find themselves in situations where a tissue is needed but unavailable. By featuring children prominently in the campaign, it aims to resonate with parents and caregivers.
TARGET AUDIENCE
About the
Campaign -
The campaign takes a lighthearted approach, acknowledging the reality of unexpected situations where one might not have a tissue handy. By presenting the sleeve as a substitute, it adds a humorous and relatable twist to the promotion of Kleenex tissues.
Core Theme of the Campaign -
- "Save the Sleeve" is Kleenex's playful campaign promoting tissue usage.
- It suggests using one's sleeve as a substitute tissue in humorous situations.
- Humor and relatability are key elements, making it memorable.
- The creative take aims to subtly reinforce the importance of having Kleenex tissues.
- Children are featured prominently, adding a family-friendly appeal.
- The campaign seeks to create a memorable and positive association with Kleenex products.
- "Save the Sleeve" combines humor with a practical message about Kleenex tissue convenience.