InterContinental - In the Know
By integrating local insights and personalized experiences, InterContinental positions itself not just as a place to stay but as a gateway to the heart of each destination, fostering deeper connections and memorable moments for its guests.
A standout feature of the campaign is the collaboration with local experts and influencers who curate personalized itineraries and recommendations, ensuring guests access exclusive events, lesser-known attractions, and authentic dining options that truly represent the locale.
The campaign primarily targets discerning travelers who seek immersive cultural experiences and value authentic connections with the places they visit, including business travelers, leisure tourists, and luxury seekers.
TARGET AUDIENCE
About the
Campaign -
By integrating local insights and personalized experiences, InterContinental positions itself not just as a place to stay but as a gateway to the heart of each destination, fostering deeper connections and memorable moments for its guests.
Core Theme of the Campaign -
InterContinental Hotels & Resorts' "In the Know" campaign 1. Local Expertise: InterContinental collaborates with local insiders to provide guests with tailored recommendations that showcase the true character of each destination.
2. Personalized Itineraries: Guests receive customized itineraries featuring hidden gems, cultural landmarks, and unique experiences that are often overlooked by typical tourists.
3. Authentic Dining: The campaign highlights local culinary delights by partnering with regional chefs and food experts, allowing guests to savor genuine flavors and traditional dishes.
4. Exclusive Access: Through the campaign, guests gain access to special events, private tours, and unique experiences that are not commonly available to the general public.
5. Cultural Immersion: "In the Know" encourages guests to engage with local art, music, and traditions, enriching their understanding and appreciation of the destination's heritage.
6. Enhanced Concierge Services: InterContinental's concierge teams are equipped with in-depth local knowledge, enabling them to offer insightful advice and arrange bespoke experiences for guests.
7. Digital Integration: The campaign leverages digital platforms to share local stories, tips, and guides, allowing guests to explore and plan their experiences even before arrival.
8. Guest Engagement: By focusing on personalized and authentic experiences, InterContinental fosters stronger relationships with guests, enhancing loyalty and encouraging repeat visits.