Hainan Airlines - Augmented Reality In-Flight Entertainment
Instead of just offering movies and TV shows, this campaign turns the in-flight experience into an interactive journey where passengers can explore destinations, play AR games, and even learn about the aircraft in an entirely new way.
The campaign showcases AR-based experiences, including interactive storytelling, 3D travel guides, and virtual product try-ons, making in-flight entertainment more engaging and futuristic.
- Tech-savvy Travelers
- Business and luxury Travelers looking for premium experiences
- Families and young passengers seeking interactive entertainment
- airline industry professionals and innovation enthusiasts
TARGET AUDIENCE
About the
Campaign -
Instead of just offering movies and TV shows, this campaign turns the in-flight experience into an interactive journey where passengers can explore destinations, play AR games, and even learn about the aircraft in an entirely new way.
Core Theme of the Campaign -
1. A Next-Level In-Flight Experience e� Forget just watching movies; now passengers can interact with AR content and immerse themselves in a digital journey.
2. Interactive Destination Guides e� Instead of reading about places, travelers can explore 3D models of cities and landmarks in AR before they land.
3. Engaging AR Games & Entertainment e� Kids and adults alike can enjoy interactive AR experiences, making long-haul flights more enjoyable.
4. Virtual Shopping & Product Try-Ons e� Passengers can browse duty-free items and even see how sunglasses or watches look on them before purchasing.
5. Aircraft Exploration Mode e� Curious about the plane youre flying on? AR lets passengers discover its engineering and history in a fun, visual way.
6. A Step Towards the Future of Travel e� This campaign puts Hainan Airlines at the forefront of innovation, setting a new standard for in-flight entertainment.
7. Perfect for Every Type of Traveler e� Whether youre a frequent flyer or a first-time traveler, the AR experience makes flights more engaging and interactive.
8. Blending Technology & Comfort e� By integrating AR seamlessly into in-flight entertainment, the airline enhances passenger comfort and satisfaction, making travel even more exciting.