FTD - Say It Your Way
FTD's shift towards personalization in floral expressions aligns with modern consumer preferences, making the act of giving flowers more thoughtful and distinctive.
The campaign stands out for its focus on individuality and self-expression, encouraging people to convey emotions uniquely.
Targeting - Individuals who appreciate unique and personalized gestures, especially those looking to express sentiments through flowers.
TARGET AUDIENCE
About the
Campaign -
FTD's shift towards personalization in floral expressions aligns with modern consumer preferences, making the act of giving flowers more thoughtful and distinctive.
Core Theme of the Campaign -
1. FTD's rebranding emphasizes individual expression and connection.
2. The campaign promotes unique floral expressions and personal touches.
3. FTD aims to stand out by focusing on personalization in the competitive floral industry.
4. The rebranding signifies a digital expansion and re-engagement strategy.
5. Social media plays a significant role in amplifying the campaign message.
6. Changes in the brand's logo and collection accompany the rebranding efforts
7. FTD aims to create a more meaningful and personalized floral gifting experience.
8. The campaign seeks to attract those who value distinctive and thoughtful expressions through flowers.