Fluus - About flushing time campaign
Taking an innovative approach, Fluus challenges the norms of menstrual product disposal by providing a solution that is both convenient and environmentally conscious. The campaign focuses on disrupting the market with a product that aligns with modern sustainability values
The campaign's standout feature is the introduction of the fully-flushable period pad, addressing environmental concerns associated with traditional menstrual products. Fluus positions itself as an innovative and eco-friendly choice in the feminine hygiene market.
Targeting - Environmentally conscious women seeking sustainable menstrual hygiene options. Fluus targets Individuals who prioritize eco-friendly products without compromising on convenience and effectiveness.
TARGET AUDIENCE
About the
Campaign -
Taking an innovative approach, Fluus challenges the norms of menstrual product disposal by providing a solution that is both convenient and environmentally conscious. The campaign focuses on disrupting the market with a product that aligns with modern sustainability values
Core Theme of the Campaign -
- Revolutionary Product: Introduces the first fully-flushable period pad.
- Environmental Focus: Addresses concerns about the environmental impact of traditional menstrual products.
- Innovation in Hygiene: Challenges norms by providing a convenient and