Fila - FILA Heritage
The campaign's tagline, "Iconic Everywhere," underscores FILA's commitment to making its classic designs relevant across diverse settings, appealing to both nostalgic fans and new fashion enthusiasts.
FILA collaborated with the stars of the popular web series "The Class," featuring Ayesha Kanga, Naina Bhan, Zeyn Shaw, and Cwaayal Singh, to showcase the collection's fusion of classic and contemporary styles.
- Young, fashion-forward individuals seeking a blend of retro and modern styles.
- Fans of "The Class" series, attracted by the collaboration with their favorite actors.
- Consumers looking for versatile footwear that combines style and comfort.
TARGET AUDIENCE
About the
Campaign -
The campaign's tagline, "Iconic Everywhere," underscores FILA's commitment to making its classic designs relevant across diverse settings, appealing to both nostalgic fans and new fashion enthusiasts.
Core Theme of the Campaign -
1. Reintroducing Classics: FILA's "Heritage" campaign brings back some of its most beloved sneaker designs, like the Disruptor, Ray Tracer, Rapidride, and MB Free Guard, but with a fresh twist for today's fashion scene.
2. Star-Studded Collaboration: Teaming up with the talented cast of "The Class," including Ayesha Kanga and Zeyn Shaw, FILA showcases how these classic sneakers fit seamlessly into modern wardrobes.
3. Vibrant Campaign Content: The campaign isn't just about shoes; it's a visual treat. From dynamic digital films to stylish photoshoots and behind-the-scenes glimpses, there's plenty to catch your eye on social media.
4. Pastel Perfection: For those who love a pop of color, the Disruptor sneakers now come in pastel shades like pink, yellow, blue, purple, and classic white, making them versatile for any outfit.
5. Comfort Meets Style: Whether you're into the edgy MB Free Guard or the sleek Ray Tracer, each design ensures you don't have to compromise on comfort to look good.
6. Accessible Fashion: With prices starting at INR 7,999, these sneakers are available for both men and women across 25 stores and online platforms like Myntra and Flipkart, making it easy to get your hands on a pair.
7. Iconic Everywhere: The campaign's tagline perfectly captures FILA's mission to blend its rich heritage with today's trends, proving that true style stands the test of time.