Edgar & Cooper - They Are What They Eat Campaign
An innovative aspect of the campaign is its portrayal of the connection between pet health and diet. It draws parallels between human health and what they eat, suggesting pets should receive similar attention in terms of food quality.
The campaign spotlights Edgar & Cooper's mission of providing pet food that is packed with fresh meat, not processed ingredients, aligning with their ethos of feeding pets wholesome, real food.
The campaign targets environmentally conscious pet owners who are concerned about the health of their pets and interested in sustainable, ethical, and natural food options for their furry companions.
TARGET AUDIENCE
About the
Campaign -
An innovative aspect of the campaign is its portrayal of the connection between pet health and diet. It draws parallels between human health and what they eat, suggesting pets should receive similar attention in terms of food quality.
Core Theme of the Campaign -
Edgar & Cooper focus on the idea that e�pets are what they eat,e� promoting high-quality food.
It showcases the difference between fresh ingredients and processed pet food.
The brand appeals to pet owners who are concerned about sustainability and animal welfare.
The campaign creatively highlights how healthy eating improves both humans' and pets' lives.
By blending educational and emotional storytelling, the campaign stands out.