Dulux - Color of the Year
Dulux encourages using the Color of the Year, which features yellow hues, as a base shade in your color palette and complementing it with pastel shades for a harmonious blend.
The campaign revolves around the idea of bringing the enchanting colors of nature into your home, transforming spaces with the energy and vibrancy inspired by the wild.
Targeting - Homeowners, interior designers, and individuals looking to infuse their living spaces with the beauty and vibrancy of nature.
TARGET AUDIENCE
About the
Campaign -
Dulux encourages using the Color of the Year, which features yellow hues, as a base shade in your color palette and complementing it with pastel shades for a harmonious blend.
Core Theme of the Campaign -
1. Dulux's Color of the Year for 2023 is "Wild Wonder," a captivating palette inspired by the colors found in the wild.
2. The campaign emphasizes the transformative power of color in creating a connection with nature within one's living space.
3. "Wild Wonder" features yellow hues and is recommended as a versatile base shade for various color palettes.
4. Dulux provides insights into incorporating the Color of the Year into home decor, suggesting combinations with pastel shades.
5. The campaign invites individuals to feel the magic of nature in their homes, fostering a sense of wonder and creativity.
6. Dulux shares practical tips and ideas on using "Wild Wonder" to enhance different living spaces, such as kitchens and interiors.
7. The Color of the Year is part of Dulux's ongoing commitment to inspiring and enabling people to transform their living spaces.
8. Dulux employs a storytelling approach, as seen in the "Dulux Colour Futures 2023 Story" video, to communicate the inspiration and journey behind the Color of the Year.
9. The campaign extends beyond a mere color announcement, providing a holistic guide on incorporating the color into home design.
10. Dulux engages with a wide audience, including homeowners and professionals, offering inspiration for creating spaces that reflect the beauty and spontaneity of the natural world.