ClassPass - Take Everywhere
ClassPass introduced ClassPass Go, a free app loaded with audio workout tracks, diversifying its offerings and enhancing accessibility to fitness resources.
Emphasizes the adaptability of fitness routines with ClassPass, showcasing the freedom to access diverse wellness services effortlessly.
Targeting - Individuals seeking a consolidated platform for managing fitness, beauty, and wellness requirements.
TARGET AUDIENCE
About the
Campaign -
ClassPass introduced ClassPass Go, a free app loaded with audio workout tracks, diversifying its offerings and enhancing accessibility to fitness resources.
Core Theme of the Campaign -
1. Flexibility First: The campaign underscores the flexibility of ClassPass, allowing users to choose fitness options based on their preferences and schedules.
2. Credit System: Utilizing a credit system, users can seamlessly book classes or appointments, offering a versatile approach to wellness.
3. Location Variety: The campaign promotes accessibility by considering location variations, ensuring users can find suitable fitness options wherever they are.
4. Diverse Services: ClassPass stands out by providing a consolidated platform for managing fitness, beauty, and wellness needs.
5. Adaptability: ClassPass Go, the audio fitness app, adds a new dimension to the campaign, enabling users to engage in workouts anytime, anywhere.
6. Efficient Management: Users can efficiently manage their wellness routines, enhancing overall convenience.
7. Innovation in Fitness: The introduction of ClassPass Go showcases ClassPass's commitment to innovation within the fitness industry.
8. Global Appeal: With the campaign's emphasis on varied locations, ClassPass appeals globally, catering to diverse fitness preferences.
9. Holistic Well-being: Collaborations like the one with Breethe demonstrate ClassPass's commitment to holistic well-being, extending beyond traditional fitness offerings.