Baileys - Baileys Sound Scales
The campaign not only solves a practical probleme�finding out how much Baileys is left in a dark glass bottlee�but also cleverly ties this function to promoting new consumption ideas. Baileys transformed a functional issue into a fun, interactive moment, creating value for both the brand and the consumer.
Audio Innovation: The unique selling point is the use of sound waves to measure how much Baileys is left in the bottle. The app delivers fun, personalized recipes and discounts based on the measurement.
Engagement Success: The campaign saw a 99% user engagement rate, demonstrating its popularity and novelty among consumers
Baileys Lovers: Those who enjoy the cream liqueur in drinks, desserts, and as a treat during special occasions.
Home Entertainers: People looking to create indulgent recipes or desserts, especially during festive or celebratory times.
Tech-Savvy Millennials: Individuals comfortable with digital tools and intrigued by playful, tech-driven experiences
TARGET AUDIENCE
About the
Campaign -
The campaign not only solves a practical probleme�finding out how much Baileys is left in a dark glass bottlee�but also cleverly ties this function to promoting new consumption ideas. Baileys transformed a functional issue into a fun, interactive moment, creating value for both the brand and the consumer.
Core Theme of the Campaign -
Baileys wanted to solve a small problem for its customerse�how to know how much is left in the bottle since it's hard to see through the dark glass.
Instead of guessing, Baileys came up with the clever "Sound Scales". It a web app that lets you blow over the bottle, and it uses sound waves to measure what left.
The app even suggests fun recipes like Baileys Cheesecake or Baileys Espresso Martini depending on how much is left!
If youre running low, dont worrye�Baileys gives you a discount code to restock, making it a fun and practical experience all in one.
The campaign was highly successful, with 99% of users engaging from start to finish and sales increasing by 24% off-season.
The brand reached around 2 million people and received incredibly positive feedback, with a 93% positive sentiment score.
Baileys worked with influencers to promote the campaign, ensuring it reached a wide, diverse audience.
it a brilliant example of how to use technology to create memorable and useful experiences for consumerse�