Arup - Engineering a Sustainable Future
Arup emphasizes the importance of "urban rewilding" and regenerative design, aiming to create cities that not only coexist with nature but actively enhance local ecosystems. For instance, the firm has highlighted projects like New York's Billion Oyster Project, which seeks to restore oyster populations to improve water quality and protect coastlines.
A notable aspect of the campaign is Arup's commitment to reducing its absolute carbon emissions by 30% by 2025 and achieving net-zero emissions by 2030. This ambitious goal reflects the firm's proactive approach to addressing climate change and setting industry standards for environmental responsibility.
The campaign primarily targets urban planners, policymakers, engineers, architects, environmental organizations, and communities interested in sustainable development and innovative engineering solutions that prioritize environmental health.
TARGET AUDIENCE
About the
Campaign -
Arup emphasizes the importance of "urban rewilding" and regenerative design, aiming to create cities that not only coexist with nature but actively enhance local ecosystems. For instance, the firm has highlighted projects like New York's Billion Oyster Project, which seeks to restore oyster populations to improve water quality and protect coastlines.
Core Theme of the Campaign -
1. Ambitious Emission Reduction Goals: Arup aims to cut absolute carbon emissions by 30% by 2025 and achieve net-zero emissions by 2030, showcasing its leadership in environmental stewardship.
2. Integration of Sustainable Practices: The firm incorporates sustainability into all aspects of its projects, from design to execution, ensuring that environmental considerations are central to their engineering solutions.
3. Promotion of Urban Rewilding: Arup advocates for reintroducing natural elements into urban settings, enhancing biodiversity, and creating healthier living environments.
4. Educational Initiatives: The company engages with younger generations through programs like the "Reimagining a Sustainable Future" video competition, encouraging innovative thinking in sustainable urban planning.
5. Leadership in Sustainable Development: Figures like Dame Jo da Silva, Arup's Global Director of Sustainable Development, exemplify the firm's commitment to integrating sustainability into engineering practices.
6. Utilization of Advanced Technologies: Arup leverages tools like Building Information Modeling (BIM) and Geographic Information Systems (GIS) to design sustainable built environments, enhancing project efficiency and environmental compatibility.
7. Focus on Resilient Infrastructure: The firm emphasizes developing infrastructure that can withstand environmental challenges, contributing to long-term community resilience.
8. Global Influence: With operations in numerous countries, Arup's sustainable initiatives serve as a model for engineering practices worldwide, influencing global standards in sustainability.