Ardo and The Ville - Mates Rates
The campaign leverages the power of social media and celebrity endorsements to boost its appeal. Notably, personalities like artist G Flip and rugby league star Harry Grant have shared their positive experiences at Ardo on platforms like Instagram, enhancing the hotel's profile and attracting potential guests.
A standout feature of the "Mates Rates" campaign is the substantial 50% discount available on various services, including hotel stays and local tours. This significant reduction makes luxury experiences more accessible to a broader audience, encouraging increased tourism and local engagement.
The "Mates Rates" campaign targets both locals and tourists, particularly those seeking luxury accommodations and unique experiences at more affordable prices. It appeals to individuals interested in exploring Townsville and North Queensland, including fans of celebrities who have endorsed the hotels.
TARGET AUDIENCE
About the
Campaign -
The campaign leverages the power of social media and celebrity endorsements to boost its appeal. Notably, personalities like artist G Flip and rugby league star Harry Grant have shared their positive experiences at Ardo on platforms like Instagram, enhancing the hotel's profile and attracting potential guests.
Core Theme of the Campaign -
1. Significant Discounts: Guests can enjoy up to 50% off on tours, accommodations, and experiences, making luxury stays more affordable.
2. Celebrity Endorsements: Figures like G Flip and Harry Grant have stayed at Ardo, sharing their experiences on social media, which boosts the hotel's visibility.
3. Economic Impact: Since its opening, Ardo has welcomed approximately 49,000 guests and contributed an estimated $120 million to the local economy.
4. Campaign Duration: The "Mates Rates" campaign is available for bookings made until April 3, 2025, providing ample time for guests to plan their visits.
5. Positive Feedback: Previous iterations of the campaign have been successful, with significant participation from guests, leading to its reintroduction.
6. Booking Process: Interested individuals can register on the Townsville North Queensland website to receive a unique discount code, which can be used for bookings.
7. Enhanced Visibility: The campaign, coupled with social media buzz, has helped put Townsville on the map as a desirable travel destination.
8. Comprehensive Experiences: Beyond accommodations, the campaign encourages guests to explore local tours and experiences, enriching their overall visit to the region.