Air New Zealand - Baby on Board
What really interesting about this campaign is how it blends humor with the practical aspects of air travel. By focusing on the experiences of a baby, it makes the typical travel process seem both amusing and endearing, which can resonate strongly with families and travelers alike.
The highlight of this campaign is its unique and humorous angle: showcasing the travel experience as seen through the eyes of a baby. This fresh perspective adds a charming and relatable touch to the usual travel narrative.
The primary target audience includes families traveling with young children, as well as frequent flyers who can appreciate the lighter side of air travel. The campaign also appeals to a broader audience with its humor and unique storytelling approach.
TARGET AUDIENCE
About the
Campaign -
What really interesting about this campaign is how it blends humor with the practical aspects of air travel. By focusing on the experiences of a baby, it makes the typical travel process seem both amusing and endearing, which can resonate strongly with families and travelers alike.
Core Theme of the Campaign -
Creative Angle: Air New Zealand presents air travel from a baby perspective, providing a fresh and entertaining take on the usual travel experience.
Humor and Charm: The campaign uses humor and charm to engage viewers, making the travel experience seem both delightful and relatable.
Visual Appeal: The visuals are designed to capture the awe and curiosity of a baby, adding a fun twist to the standard travel narrative.
Family-Friendly: It specifically targets families with young children, addressing their travel needs and adding a touch of light-heartedness to the process.
Memorable Experience: By focusing on a baby viewpoint, the campaign creates a memorable and enjoyable experience for viewers, enhancing the brand appeal.
Engagement: The campaign encourages engagement through its humorous and unique content, making it shareable and impactful.
Brand Connection: It effectively connects with Air New Zealand brand image of providing a comfortable and enjoyable travel experience.
Visual Storytelling: The campaign uses effective visual storytelling to highlight the ease and fun of traveling with Air New Zealand