Aer Lingus - Aer Lingus Future Pilot Programme
This campaign breaks the stereotype that becoming a pilot requires a huge financial investment. By eliminating upfront costs, Aer Lingus is opening doors for diverse candidates who may have otherwise never considered a career in aviation.
The standout feature is that Aer Lingus covers the full cost of training, making a pilot career more accessible. It offers a direct route into the cockpit, with training conducted in top aviation academies before transitioning into the airline's fleet.
- young Aspiring Pilots looking for a career in Aviation
- Recent graduates interested in a structured airline training program
- Aviation enthusiasts wanting a funded pathway into the industry
- individuals seeking a career change to become Pilots
TARGET AUDIENCE
About the
Campaign -
This campaign breaks the stereotype that becoming a pilot requires a huge financial investment. By eliminating upfront costs, Aer Lingus is opening doors for diverse candidates who may have otherwise never considered a career in aviation.
Core Theme of the Campaign -
1. Fully funded pilot training e� Unlike many pilot programs that require personal investment, Aer Lingus removes financial barriers by covering the training costs.
2. Career-ready pathway e� Candidates undergo intensive flight training, gaining the necessary skills to operate Aer Lingus aircraft.
3. No prior experience required e� The program welcomes applicants with little to no aviation background, making it accessible to a wide range of individuals.
4. High industry demand e� The campaign capitalizes on the global pilot shortage, positioning the program as an opportunity for job security in a growing industry.
5. Diversity and inclusion focus e� Aer Lingus encourages applications from people of different backgrounds, aiming to create a more diverse pilot workforce.
6. Partnership with top flight schools e� Trainees receive world-class training at leading aviation academies, ensuring a high standard of education.
7. Guaranteed job placement e� Successful candidates transition directly into Aer Lingus flight operations, securing a role upon completion of training.
8. Promoting aviation careers e� The campaign not only recruits pilots but also aims to inspire the next generation to consider careers in aviation.