1. Business Operating Model
Tilt Five operates as a technology-focused brand within the augmented reality (AR) industry, specifically creating AR solutions for tabletop gaming. Their unique model leverages AR glasses, a gameboard, and a wand controller to enable players to experience immersive 3D games on a flat surface, creating a holographic effect. The system appeals to both traditional tabletop gamers and new tech-savvy audiences, enhancing interactivity with augmented reality. Tilt Five sells its hardware through direct consumer channels and partnerships with gaming developers to integrate compatible games into their system.

2. Complete Brand Strategy
Tilt Five's strategy focuses on positioning AR as an accessible technology for entertainment, emphasizing user experience and a novel gaming approach. By offering an affordable AR system ($359 for an individual unit), they aim to create broader accessibility for AR in home environments. Their brand story is centered around founder Jeri Ellsworth's vision to bring accessible, high-quality AR technology to tabletop gaming, contrasting with the often complex and costly AR systems on the market. Tilt Five has also built a community-driven approach, relying heavily on Kickstarter campaigns and direct customer feedback to guide product development.


3. Revenue Model
Tilt Five generates revenue through hardware sales of their AR glasses and gameboards. They also earn income by licensing software partnerships with game developers, allowing other developers to create and distribute compatible games within the Tilt Five ecosystem. Additionally, they’ve attracted investment capital to fund ongoing development and expansion.

4. Growth Campaigns
Key growth moments include their successful Kickstarter campaign, which allowed them to gain initial funding and a community of dedicated users. Tilt Five's media visibility also increased significantly after securing $7.5 million in Series A funding in 2020, which helped them expand and attract more attention in the AR space. This funding highlighted their ability to adapt and innovate, especially during the challenging period of global lockdowns, showcasing Tilt Five’s resilience and commitment to AR gaming.

5. Detailed Marketing Plan
Tilt Five’s marketing plan includes targeting gaming conventions, tech shows, and collaborations with gaming content creators to demonstrate their system’s capabilities. They also leverage social media platforms to create awareness and foster community engagement. Their press strategy has involved publications like Shacknews and UploadVR, which reach tech enthusiasts interested in AR and gaming, helping to position them as a front-runner in tabletop AR innovation.


6. Implementation of the Explorer Brand Archetype
Tilt Five aligns with the Explorer archetype, embodying innovation, adventure, and discovery in the AR space. By positioning their brand as a pioneering force in tabletop AR, they encourage customers to venture into a new dimension of gaming experiences. Their focus on breaking new ground and making AR accessible in homes encourages users to explore this technology in a fun, communal way.

7. Creating a Fun Brand Vibe
Tilt Five cultivates a fun brand vibe by emphasizing the interactive, social nature of their AR experiences. Their marketing materials showcase gameplay that is dynamic, family-friendly, and interactive, focusing on the joy of shared experiences and play. This vibe is reinforced through vibrant visuals, playful language, and a focus on community engagement.


Web Presence://www.tiltfive.com


. Links to Social Media
• Facebook: https://www.facebook.com/TiltFiveAR
• Twitter: https://twitter.com/TiltFive
• YouTube: https://www.youtube.com/channel/UCzEaZP_s8yJYkE3R8K6nP_w
• Instagram: https://www.instagram.com/tiltfive/