Supernatural
Fitness & Wellness
Use this company profile to study how a real business combines operating structure, monetization, and growth strategy. Look at the full stack, not just one model in isolation.
Web Presence
- https://www.getsupernatural.com
Social Presence
- Facebook: https://www.facebook.com/GetSupernatural
- Instagram: https://www.instagram.com/GetSupernatural
- Twitter: https://twitter.com/GetSupernatural
- YouTube: https://www.youtube.com/channel/UCyqR7WkLxWg1HwQzqJxFzKg
Revenue Model
Subscription (recurring fee , monthly subscription , annual subscription , recurring access fee) , Membership Fees (membership fee , member dues , member fee , enrollment fee , community fee) , Service Fees (service fee , consulting fee , advisory fee , project fee , implementation fee , management fee , professional fee)
1. BUSINESS OPERATING MODEL
- Virtual Reality Fitness Platform: Supernatural offers immersive workout experiences through VR technology, allowing users to exercise in stunning virtual environments.
- Subscription-Based Service: Users pay a monthly fee to access a diverse library of on-demand workouts across various fitness disciplines.
- Content Delivery: Workouts are delivered via VR headsets, providing interactive sessions led by professional trainers.
2. Brand Intel
- Innovative Fitness Solutions: Positioned as a pioneer in VR fitness, blending cutting-edge technology with effective workout routines.
- Immersive User Experience: Focuses on transporting users to breathtaking virtual locations, enhancing engagement and motivation.
- Community Building: Encourages a sense of belonging through social features, allowing users to connect and share their fitness journeys.
3. REVENUE MODEL
- Subscription Fees: Primary income from monthly or annual subscriptions.
- Merchandise Sales: Offers branded fitness apparel and accessories through an online store.
4. GROWTH CAMPAIGNS
- 'Unreal Fitness' Campaign: Launched to showcase the immersive in-headset experience, filmed in real locations to highlight virtual workout environments.
- Collaborations with Celebrities: Partnered with figures like Jane Fonda to attract diverse user demographics.
- 'Anti-Boring Cardio' Pop-Up: Experiential marketing in urban areas to contrast traditional gym routines with Supernatural's engaging VR workouts.
5. GTM Intel
- Targeted Advertising: Utilizes digital platforms to reach tech-savvy fitness enthusiasts.
- Content Marketing: Shares success stories and engaging content to build brand loyalty.
- Influencer Partnerships: Collaborates with fitness influencers to expand reach and credibility.
- Experiential Events: Hosts pop-up events to provide hands-on VR fitness experiences.
6. Implementation of Hero Brand Archetype
- Empowerment Messaging: Encourages users to overcome personal challenges and achieve fitness goals.
- Transformational Journeys: Highlights user success stories, portraying fitness as a heroic journey.
- Leadership in Innovation: Positions itself as a trailblazer in the fitness industry, inspiring others to follow.
7. Creation of a Fun Brand Vibe
- Gamified Workouts: Incorporates game-like elements to make exercises enjoyable.
- Dynamic Music Selection: Features high-energy, popular music tracks to enhance the workout experience.
- Engaging Visuals: Utilizes vibrant and diverse virtual environments to keep users entertained.