1. BUSINESS OPERATING MODEL

- Operates as a French automobile manufacturer.
- Designs, produces, and sells a range of vehicles, including electric models.
- Part of the Stellantis group, benefiting from shared resources and technology.

2. Brand Intel

- Positions as an innovative and sustainable automotive brand.
- Focuses on electric mobility to lead the European electric vehicle market.
- Utilizes influencer marketing to reach younger audiences and reshape brand perception.

3. REVENUE MODEL

- Generates income through vehicle sales, including electric and combustion engine models.
- Offers financial services such as leasing and insurance.
- Provides after-sales services, including maintenance and parts.

4. GROWTH CAMPAIGNS

- Launched influencer marketing campaigns to engage younger consumers.
- Introduced the Peugeot 308 campaign to shift brand perception and increase consideration among a new audience.
- Partnered with Accenture Song for a globally integrated launch of the Electric Fastback SUV E-3008.

5. GTM Intel

- Emphasizes digital marketing and influencer partnerships to enhance brand visibility.
- Focuses on sustainability and electric vehicle offerings to attract environmentally conscious consumers.
- Employs a persona-driven strategy to tailor advertisements to specific consumer profiles.

6. IMPLEMENTATION OF CREATOR BRAND ARCHETYPE

- Showcases innovative vehicle designs and cutting-edge technology.
- Highlights commitment to electric mobility and sustainable solutions.
- Encourages creative collaborations and partnerships to enhance brand image.

7. Creation of a Sparkly Brand Vibe

- Utilizes sleek and modern aesthetics in vehicle design and marketing materials.
- Incorporates vibrant visuals and dynamic content in advertising campaigns.
- Engages consumers through interactive and immersive brand experiences.