1. Business Operating Model
• Core Technology: Medivis leverages augmented reality (AR) and spatial computing to improve medical procedures, particularly in surgery and imaging.
• Target Market: Hospitals, radiologists, and surgeons looking for enhanced visualization tools for complex procedures.
• Solution Delivery: Provides both hardware and software solutions designed to integrate with existing medical workflows, facilitating safer surgeries and diagnostics.



2. Brand Intel
• Vision: To revolutionize healthcare using augmented reality and spatial computing.
• Value Proposition: Offering state-of-the-art AR-based surgical navigation systems to enhance precision and patient outcomes.
• Partnerships: Collaborates with medical device manufacturers and healthcare providers to drive adoption.



3. Revenue Model
• Sources of Income:
1. Direct Sales: Selling AR-based navigation systems and related tools to healthcare institutions.
2. Subscription Services: Offering software-as-a-service (SaaS) platforms with regular updates and analytics.
3. Licensing: Providing technology licenses to medical equipment manufacturers.
4. Funding and Investments: Securing venture capital, such as their recent $20 million Series A round, to fuel growth.



4. Growth Campaigns
• Funding Milestones: The $20 million Series A funding was a significant moment, allowing them to accelerate their technology and market reach.
• Adoption Campaigns: Focused on building trust through pilot implementations with hospitals and medical institutions, showcasing the efficacy of their AR solutions.



5. GTM Intel
• B2B Focus: Their marketing strategy heavily leans toward business-to-business (B2B) channels, targeting medical conferences, healthcare expos, and journals.
• Thought Leadership: Medivis promotes educational webinars, white papers, and case studies to engage with healthcare professionals.
• Key Messaging: Highlighting the precision and safety improvements brought by AR in surgery.



6. Implementation of Sage Brand Archetype
• Knowledge-Driven Identity: Medivis embodies the Sage archetype by positioning itself as a knowledge leader in medical technology. It focuses on education, innovation, and research to solve complex healthcare challenges.
• Communication: Their messaging emphasizes advanced computing and scientific rigor, aligning with the Sage's focus on truth and discovery.



7. Creation of an Intelligent Brand Vibe
• Tech-First Image: The brand promotes an intelligent and future-forward vibe by highlighting innovations in spatial computing and AR.
• Data and Research-Centric Tone: With a focus on advanced technology, the brand conveys intelligence through thought leadership and strategic partnerships.