1. BUSINESS OPERATING MODEL

- Subscription-Based Model: Delivers curated selections of craft beer to members' doorsteps on a monthly basis.
- Partnering with Breweries: Works with small, independent breweries to showcase a variety of unique and quality beers.

2. Brand Intel

- Focus on Craft Beer Exploration: Offers an opportunity for consumers to explore new and diverse craft beers from various breweries.
- Nurturing Beer Enthusiasts: Builds a community around beer lovers, offering educational content and exclusive experiences.

3. REVENUE MODEL

- Subscription Fees: Main source of income comes from monthly membership fees for beer delivery.
- Gift Subscriptions: Offers gift options for customers looking to give beer experiences to others.
- Retail Sales: Potential sales through partnerships or collaborations with breweries for exclusive offerings.

4. GROWTH CAMPAIGNS

- Referral Program: Encourages existing customers to refer friends, boosting the customer base.
- Themed Selections: Introduces themed beer boxes (e.g., seasonal selections) to increase interest and engagement.

5. GTM Intel

- Engagement Through Email and Social Media: Focuses on keeping subscribers engaged with updates, exclusive offers, and beer news.
- Social Proof and Reviews: Leverages customer testimonials and user-generated content to build trust and credibility.

6. HOW THEY IMPLEMENTED EVERYMAN BRAND ARCHETYPE

- Inclusive Branding: Markets itself as accessible to all beer lovers, from casual drinkers to craft beer enthusiasts.
- Down-to-Earth Messaging: Focuses on bringing people together over a love of good beer, emphasizing simplicity and enjoyment.

7. HOW THEY CREATED A CONNECTION BRAND VIBE

- Community Building: Fosters a sense of belonging through shared beer experiences and a focus on discovery.
- Personalized Experiences: Offers personalized recommendations based on members' preferences, creating a deeper connection.