1. BUSINESS OPERATING MODEL

- Specializes in aviation and military-inspired timepieces.
- Combines French design with Swiss manufacturing for quality assurance.
- Focuses on functional designs suitable for professionals like pilots and divers.
- Operates through a network of authorized retailers and brand boutiques.

2. Brand Intel

- Emphasizes precision, reliability, and legibility in watch designs.
- Targets professionals and enthusiasts in aviation, military, and diving sectors.
- Utilizes a cohesive design language inspired by aircraft cockpits and military instruments.
- Engages customers through storytelling that highlights the brand's heritage and mission.

3. REVENUE MODEL

- Primary income from sales of luxury watches.
- Offers limited editions and special collections to create exclusivity.
- Provides after-sales services, including maintenance and customization.
- Sells branded accessories and merchandise.

4. GROWTH CAMPAIGNS

- Launched advertising campaigns focusing on air, land, and sea themes to resonate with target audiences.
- Introduced the BR05 collection, blending urban aesthetics with the brand's signature design elements.
- Partnered with Flowbox to integrate user-generated content into their e-commerce platform, enhancing customer engagement.
- Collaborated with professional organizations and events related to aviation and diving.

5. GTM Intel

- Focuses on digital marketing through social media platforms and online communities.
- Collaborates with influencers and brand ambassadors in the aviation and military sectors.
- Participates in industry events and exhibitions to showcase new models.
- Utilizes high-quality visuals and storytelling in advertising campaigns.

6. IMPLEMENTATION OF EXPLORER BRAND ARCHETYPE

- Encourages a sense of adventure and discovery through watch designs inspired by exploration.
- Promotes products as essential tools for professionals operating in extreme conditions.
- Highlights stories of explorers and professionals who rely on their timepieces.
- Incorporates rugged and functional aesthetics that appeal to adventurous spirits.

7. Creation of Sophistication Brand Vibe

- Maintains high standards of craftsmanship and precision in watchmaking.
- Uses premium materials and meticulous finishing techniques.
- Presents a sleek and cohesive visual identity across all brand touchpoints.
- Associates with high-profile events and personalities to enhance brand prestige.