1. BUSINESS OPERATING MODEL

- A monthly subscription service offering curated beauty products.
- Customers receive full-sized and deluxe sample beauty items, including skincare, makeup, and haircare.
- Operates via e-commerce, allowing easy subscription management and product discovery.

2. Brand Intel

- Focus on delivering high-quality beauty products and exclusive offers.
- Partners with renowned beauty brands to provide subscribers with unique and personalized experiences.
- Targets beauty enthusiasts who seek new products and trends.

3. REVENUE MODEL

- Revenue from monthly subscription fees.
- Revenue also generated through collaborations with beauty brands for featured products.
- Occasionally, limited-edition boxes are sold as one-time purchases.

4. GROWTH CAMPAIGNS

- Influencer partnerships and social media campaigns to increase visibility.
- Limited-time offers and special edition boxes to drive urgency.
- Collaborations with popular beauty brands to feature exclusive products.

5. MARKETING

- Use of influencer marketing and social media to engage customers.
- Content marketing through beauty tutorials, reviews, and unboxing videos.
- Referral programs to encourage word-of-mouth marketing and customer retention.

6. How They Implemented Sage Brand Archetype

- Focuses on curating expert-approved beauty products with trusted industry knowledge.
- Educational content through product recommendations, reviews, and how-to guides.
- Ensures subscribers feel empowered with knowledge about the products they receive.

7. How They Created a Connection Brand Vibe

- Builds a sense of community by engaging with beauty enthusiasts through social media.
- Personalized subscription experience, allowing users to discover new beauty favorites.
- Creates a shared connection through exclusive content and subscriber-only offers.