Wing (Alphabet Inc.) - Super Bowl LIX Snack Delivery
This initiative marked PepsiCo's inaugural use of drone delivery, aiming to showcase sustainable and innovative methods of reaching consumers without interrupting their game-day experience.
Eligible residents received complimentary PepsiCo Party Packs, containing Doritos, Tostitos dips, and Pepsi Zero Sugar, delivered directly to their homes via Wing's drones.
- Frisco, Texas Residents: Specifically those within Wing's delivery zone during Super Bowl LIX weekend.
- Tech Enthusiasts: Individuals interested in emerging delivery technologies and drone applications.
- Environmentally Conscious Consumers: Those su
TARGET AUDIENCE
About the
Campaign -
This initiative marked PepsiCo's inaugural use of drone delivery, aiming to showcase sustainable and innovative methods of reaching consumers without interrupting their game-day experience.
Core Theme of the Campaign -
1. Innovative Snack Delivery: Imagine watching the Super Bowl and having your favorite snacks delivered by drone! That's exactly what happened in Frisco, Texas, where Wing partnered with PepsiCo to bring game-day treats directly to fans.
2. What's in the Pack: The special PepsiCo Party Pack included popular items like Doritos, Tostitos dips, and Pepsi Zero Sugar, ensuring fans had all the essentials without leaving their couches.
3. How It Worked: Residents within the designated delivery area could use the Wing app to order their free snack pack. The app even allowed them to track the drone's journey in real-time, adding an extra layer of excitement to their Super Bowl experience.
4. Speedy and Efficient: Wing's drones are no slackerse�they cruise at speeds up to 65 mph and fly at an altitude of about 150 feet, ensuring quick and efficient deliveries.
5. PepsiCo's Drone Debut: This campaign marked PepsiCo's first venture into drone deliveries, highlighting their commitment to exploring innovative and sustainable ways to reach consumers.
6. Sustainability Matters: Both Wing and PepsiCo emphasized the environmental benefits of drone deliveries, aiming to reduce carbon emissions and promote eco-friendly practices in the supply chain.
7. Local Focus: By targeting Frisco residents, the campaign not only showcased cutting-edge technology but also fostered a sense of community and exclusivity among participants.
8. Future Implications: The success of this initiative could pave the way for more widespread use of drone deliveries, potentially transforming how we receive goods in the near future.