wimbledon - Always like never before campaign
Always Like Never Before" creatively blends various visual elements, including animation and CGI, to showcase Wimbledon's history. The campaign cleverly balances tradition and innovation, appealing to both longtime tennis enthusiasts and a younger audience
The campaign's focal point is a 60-second spot celebrating iconic moments on Wimbledon's turf. It combines tradition and innovation, recognizing the sport's trailblazers and greats, capturing the essence of Wimbledon's unique blend of history and modernity
Targeting - All passengers using TFL's public transport services. The campaign aims to engage a diverse demographic, emphasizing the collective responsibility of creating a safe and respectful environment for everyone.
TARGET AUDIENCE
About the
Campaign -
Always Like Never Before" creatively blends various visual elements, including animation and CGI, to showcase Wimbledon's history. The campaign cleverly balances tradition and innovation, appealing to both longtime tennis enthusiasts and a younger audience
Core Theme of the Campaign -
- Tribute to Wimbledon's history and iconic moments.
- Launched on June 12, 2023.
- 60-second film combining various visual elements.
- Celebrates the blend of tradition and innovation at Wimbledon.
- Appeals to both tennis enthusiasts and a younger audience.
- Showcases the tournament's unique history with a modern touch.
- Uses archive footage, animation, CGI, and photography.
- Engages a broad audience, capturing Wimbledon's timeless appeal.