West Chester University (WCU) - "Ensuring Higher Ed Remains a Public Good"
By leveraging a prominent platform like The Chronicle of Higher Education, WCU effectively positioned itself as a leader in addressing contemporary challenges in public higher education, emphasizing its commitment to affordability, accessibility, and academic excellence.
On February 13, 2025, WCU executed a one-day digital takeover of The Chronicle's homepage, utilizing all available ad space to promote the featured article. This strategic move aimed to capture the attention of higher education professionals nationwide.
- Higher education Faculty and Administrators: individuals involved in institutional decision-making and policy development.
- Prospective Students and Parents: those seeking institutions committed to affordability and student success.
- policy makers and educational organizations: Stakeholders interested in sustainable models for public Higher education.
TARGET AUDIENCE
About the
Campaign -
By leveraging a prominent platform like The Chronicle of Higher Education, WCU effectively positioned itself as a leader in addressing contemporary challenges in public higher education, emphasizing its commitment to affordability, accessibility, and academic excellence.
Core Theme of the Campaign -
1. Strategic Spotlight: WCU took over The Chronicle of Higher Education's homepage for a day, ensuring that their message reached educators and administrators across the country.
2. Leadership Focus: The campaign centered on President Laurie Bernotsky's insights into maintaining financial health in universities while keeping student needs at the forefront.
3. Holistic Data Analysis: Bernotsky emphasizes the importance of examining both financial metrics and student success indicators to make informed decisions.
4. Adaptable Academic Programs: Adjusting academic offerings to align with current enrollment trends is highlighted as a key strategy for sustainability.
5. Student-Centric Approach: The initiative underscores the need for institutions to be "student-ready," adapting to the evolving needs of learners.
6. National Engagement: By choosing The Chronicle for their campaign, WCU engaged a national audience, sparking discussions on the future of public higher education.
7. Positive Reception: The campaign garnered significant attention, generating over a million impressions and positioning WCU as a thought leader in the sector.
8. Commitment to Public Good: At its core, the campaign reinforces WCU's dedication to ensuring that higher education remains a public good, accessible and beneficial to all.