Visit Seattle - Kissing in the Rain
By embracing a weather pattern often seen as a downside, the campaign cleverly flipped the narrative, inviting people to appreciate the beauty of Seattle rainy days as romantic and fun.
The campaign included a striking photo booth that recreated a rainy Seattle day, allowing participants to experience "kissing in the rain," complete with faux rainfall.
The campaign primarily targeted couples, tourists, and those looking for unique experiences, particularly those living in drier climates who may not have encountered rain in a romantic context.
TARGET AUDIENCE
About the
Campaign -
By embracing a weather pattern often seen as a downside, the campaign cleverly flipped the narrative, inviting people to appreciate the beauty of Seattle rainy days as romantic and fun.
Core Theme of the Campaign -
a. The campaign was launched to promote tourism to Seattle during the rainy season.
b. It featured a booth designed to simulate a rainy environment, appealing to visitors sense of nostalgia and romance.
c. The booth traveled to various sunny cities, creating a buzz and curiosity among locals.
d. Participants were encouraged to share their experiences on social media, generating organic promotion.
e. The initiative aimed to reshape perceptions about Seattle weather, presenting it as a desirable aspect of the city.
f. It successfully garnered media attention and engagement, winning tourism awards for its creativity and impact.
g. By highlighting romance in the rain, the campaign positioned Seattle as a city of love and unique experiences, attracting more visitors.