Uber "Get a Ride at the Tap of a Button" Campaign
The UberKITTENS campaign combines the convenience of Uber's on-demand services with the cuteness of kittens, providing a unique and heartwarming experience for users.
The campaign allows users to experience the joy of playing with adorable kittens while also supporting local animal shelters and promoting pet adoption.
Targeting - Animal lovers, pet enthusiasts, and those interested in adopting pets.
TARGET AUDIENCE
About the
Campaign -
The UberKITTENS campaign combines the convenience of Uber's on-demand services with the cuteness of kittens, providing a unique and heartwarming experience for users.
Core Theme of the Campaign -
1. The UberKITTENS campaign was launched to celebrate National Cat Day, allowing users to request a kitten playdate through the Uber app.
2. Users in participating cities could open the Uber app and select the "KITTENS" option to request a visit from a team of Uber drivers who would bring along adoptable kittens.
3. Each kitten playdate lasted for approximately 15 minutes, giving users the opportunity to cuddle, play, and socialize with the adorable feline companions.
4. The campaign aimed to raise awareness about the importance of pet adoption and support local animal shelters by allowing users to learn more about the kittens and even adopt them if they were interested.
5. Uber partnered with animal shelters and rescue organizations to ensure the safety and well-being of the kittens during their visits.
6. Users were charged a small fee for the kitten playdate, which was directly donated to the partner animal shelters, further supporting their efforts in caring for and finding homes for abandoned or stray animals.
7. Uber also used the campaign to educate users about responsible pet ownership, providing information on proper care, vaccinations, and spaying/neutering.
8. The campaign generated significant media attention and social media buzz, with users sharing their adorable kitten playdate experiences and promoting the importance of pet adoption.
9. UberKITTENS campaign successfully combined the popularity of the Uber platform with the cuteness factor of kittens, raising awareness for animal shelters and encouraging pet adoption in a fun and interactive way.