Sutro Baths - Sutro Baths Augmented Reality Tour
Unlike many AR experiences that can feel gimmicky, this campaign effectively blends history with modern technology, making learning engaging and informative.
This campaign's standout feature is the immersive AR technology that brings the historical landmark to life, allowing users to view its original grandeur while walking through the ruins.
The campaign targets history enthusiasts, tourists visiting San Francisco, and tech-savvy individuals looking for innovative experiences.
TARGET AUDIENCE
About the
Campaign -
Unlike many AR experiences that can feel gimmicky, this campaign effectively blends history with modern technology, making learning engaging and informative.
Core Theme of the Campaign -
1. The Sutro Baths Augmented Reality Tour revives the iconic site using cutting-edge AR.
2. Users can navigate through virtual reconstructions, providing context to the ruins.
3. Informative panels deliver historical insights, enhancing the educational value.
4. The tour is designed to be user-friendly, appealing to both young and older audiences.
5. It promotes local tourism while preserving the narrative of San Francisco heritage.
6. Visitors can share their experiences on social media, further expanding its reach.
7. The campaign positions Sutro Baths as a must-visit destination for both locals and tourists.
8. It combines entertainment with education, making history accessible and enjoyable for all.