Schneider Electric - Schneider Electric Sustainability Initiatives
An intriguing aspect of the campaign is its collaboration with diverse organizations, including partnerships with sports teams like the Rajasthan Royals IPL team, to promote sustainability beyond traditional industrial contexts.
Within its first year, "Green Yodha" reached over 10 million individuals and businesses, successfully raising awareness and encouraging the adoption of sustainable practices across various sectors.
The initiative targets conscious citizens, businesses, and institutions across sectors such as Power & Grid, Consumer Products & Goods, Mobility, and Water and Waste Management, aiming to build a community dedicated to climate-positive actions.
TARGET AUDIENCE
About the
Campaign -
An intriguing aspect of the campaign is its collaboration with diverse organizations, including partnerships with sports teams like the Rajasthan Royals IPL team, to promote sustainability beyond traditional industrial contexts.
Core Theme of the Campaign -
1. Massive Outreach: In just one year, "Green Yodha" engaged over 10 million individuals and businesses, demonstrating its extensive reach and impact.
2. Collaborative Approach: The initiative partnered with organizations like JK Cements, PepsiCo, Marriott Hotels, UST Global, and 3M, showcasing a collaborative effort towards sustainability.
3. Innovative Engagements: By aligning with the Rajasthan Royals IPL team, "Green Yodha" extended its sustainability message to the sports industry, highlighting the versatility of its outreach.
4. Educational Efforts: The campaign conducted "Green Yodha Yatras" across various states, combining physical and digital approaches to educate and engage different communities.
5. Ambitious Goals: Schneider Electric aims to save 800 million tonnes of CO₂ emissions for its customers by 2025, reflecting the initiative's commitment to substantial environmental impact.
6. Sustainable Packaging: The company pledges that by 2025, all primary and secondary packaging will be free from single-use plastics and will utilize recycled cardboard, emphasizing their dedication to reducing waste.
7. Investment in Innovation: Through SE Ventures, Schneider Electric announced a €500 million fund to accelerate climate and industrial technology startups, fostering innovation in sustainability.
8. Global Energy Access: The initiative aims to provide green electricity access to 50 million people by 2025 and 100 million by 2030, underscoring its commitment to global energy equity.