Saudi Esports Federation - Esports World Cup 2024
The EWC 2024 not only showcased top-tier competitive gaming but also served as a strategic move by Saudi Arabia to diversify its economy and establish itself as a global esports hub, aligning with the Kingdom's Vision 2030 initiative.
The event's highlight was its unprecedented prize pool, the largest in esports history, with $20 million allocated for the Club Championship and $33.8 million for individual game tournaments.
The primary audience included professional esports players, gaming enthusiasts, industry stakeholders, and global fans of competitive gaming.
TARGET AUDIENCE
About the
Campaign -
The EWC 2024 not only showcased top-tier competitive gaming but also served as a strategic move by Saudi Arabia to diversify its economy and establish itself as a global esports hub, aligning with the Kingdom's Vision 2030 initiative.
Core Theme of the Campaign -
1. Duration and Venue: The EWC 2024 spanned eight weeks, taking place in Riyadh's Boulevard City, a 645,000-square-foot venue equipped with four specialized esports arenas.
2. Diverse Game Titles: The tournament featured 23 events across 22 different video game titles, including popular games like Call of Duty: Warzone and Modern Warfare III.
3. Massive Prize Pool: With a total prize pool exceeding $62.5 million, the EWC 2024 set a new benchmark in esports, attracting top talent worldwide.
4. Strategic Vision: The event aligned with Saudi Arabia's Vision 2030, aiming to diversify the economy and position the Kingdom as a global leader in gaming and esports.
5. Global Participation: The EWC attracted professional gamers, publishers, and fans globally, highlighting Saudi Arabia's growing influence in the esports sector.
6. State-of-the-Art Facilities: The venue included four distinct arenas: the SEF Arena, 5V5 Arena, BR Arena, and Riyadh Festival, each designed to host specific gaming genres and enhance the spectator experience.
7. Economic Impact: Beyond the competition, the EWC 2024 contributed to local tourism and showcased Saudi Arabia's commitment to becoming a global entertainment destination.
8. Legacy and Future Prospects: The success of the inaugural EWC set the stage for future editions, solidifying the event's status as a premier fixture in the international esports calendar.