Rocket Mortgage - Barbie Dream House
The campaign takes a whimsical approach by bringing a childhood icon like Barbie into the world of real estate and mortgages. It leverages the aspirational and dreamy elements associated with Barbie to convey the idea that Rocket Mortgage can help make homeownership dreams a reality.
The creative integration of popular culture icons, Anna Kendrick and Barbie, to showcase the ease and convenience of using Rocket Mortgage's services to fulfill homeownership dreams. The ad cleverly combines humor, nostalgia, and a positive message.
Targeting - Individuals interested in homeownership, especially first-time homebuyers. The campaign aims to resonate with A broad audience by using the familiarity of Barbie and the relatability of Anna Kendrick to convey the accessibility of Rocket Mortgage's services.
TARGET AUDIENCE
About the
Campaign -
The campaign takes a whimsical approach by bringing a childhood icon like Barbie into the world of real estate and mortgages. It leverages the aspirational and dreamy elements associated with Barbie to convey the idea that Rocket Mortgage can help make homeownership dreams a reality.
Core Theme of the Campaign -
- Anna Kendrick assists Barbie in a humorous and engaging Super Bowl ad to purchase her Dreamhouse through Rocket Mortgage.
- The campaign effectively communicates the simplicity and efficiency of Rocket Mortgage's platform for securing a home loan.
- It taps into nostalgia and pop culture to create a memorable and shareable advertising moment.
- The use of a well-known celebrity and an iconic character makes the campaign relatable and appealing to a wide audience.
- By showcasing the Barbie Dreamhouse, the campaign connects with childhood fantasies and the idea of achieving homeownership dreams.
- The humor in the ad adds a light-hearted touch, making the mortgage process seem more approachable.
- The campaign aligns with Rocket Mortgage's strategy of making the homebuying process straightforward and accessible.
- collaboration with Barbie and Anna Kendrick contributes to making the Rocket Mortgage brand memorable and friendly.