Porto Rocha - No Free Pitches
Felipe Rocha emphasized that this initiative is not just about Porto Rocha, but a movement to unite the creative community against exploitation and to raise awareness about the need for fair practices.
The campaign gained attention for its strong manifesto advocating against unpaid work, paired with an online petition encouraging industry-wide support to change this unfair practice.
The target audience includes creative professionals designers, marketers, agencies, industry leaders, and clients who commission creative work.
TARGET AUDIENCE
About the
Campaign -
Felipe Rocha emphasized that this initiative is not just about Porto Rocha, but a movement to unite the creative community against exploitation and to raise awareness about the need for fair practices.
Core Theme of the Campaign -
1. Porto Rocha, a New York-based agency, initiated the "No Free Pitches" campaign to address a common industry issue: unpaid pitching.
2. The campaign is designed to rally creatives and clients alike to rethink their engagement practices.
3. It includes a manifesto and an online petition to gather support from the industry.
4. The movement aims to highlight the value of creative work and encourage fair compensation.
5. Felipe Rocha sees this as a collective effort to reform a broken system that often undervalues creatives.
6. The campaign encourages creatives to advocate for themselves and reject exploitative practices.
7. It about fostering a culture of respect and fairness in the creative economy.
8. it seeks to empower creatives and change the industry's narrative around unpaid work.