NFL - Run With It Campaign
What makes the campaign stand out is the focus on women in sports and inclusivity in football. By centering on Diana Flores and highlighting female participation, the NFL positions itself as a champion of diversity and progress in sports, while still delivering the excitement fans expect from football.
The highlight of the campaign is the appearance of Diana Flores, one of the greatest flag football players, who embarks on a thrilling chase to avoid getting "tackled" by various characters, including celebrities. The high-energy ad promotes Flag football appeal, especially among women and younger players.
The target audience for the campaign is young, diverse football fans, particularly those interested in playing Flag football. It also seeks to attract more female players to the sport and engage younger generations.
TARGET AUDIENCE
About the
Campaign -
What makes the campaign stand out is the focus on women in sports and inclusivity in football. By centering on Diana Flores and highlighting female participation, the NFL positions itself as a champion of diversity and progress in sports, while still delivering the excitement fans expect from football.
Core Theme of the Campaign -
The "Run With It" campaign was launched during Super Bowl LVII.
It stars Diana Flores, a top flag football athlete, in an action-packed chase scene.
The ad is all about promoting Flag football, focusing on how fast and inclusive the game is.
Women involvement in football is at the heart of the campaign, making it a powerful statement about inclusion.
The NFL cleverly uses humor, fast-paced action, and cameos from famous personalities.
The ad creates excitement and interest in Flag football, particularly for younger audiences and aspiring female athletes.
The commercial celebrates the next generation of football while appealing to a wide range of viewers.
It positions the NFL as not just a professional league but as an advocate for grassroots and youth sports development.