Memphis Convention and Visitors Bureau - Memphis CVB Destination Promotion
An intriguing element is the "Sing Your City" initiative, where Memphis Tourism offers comprehensive support to event planners, including assistance with lodging, transportation, entertainment, and marketing, ensuring a seamless experience for groups and conventions.
A significant aspect of these campaigns is the rebranding of the organization from MCVB to Memphis Tourism, accompanied by a new logo and tagline, reinforcing Memphis's identity as a premier cultural destination.
The campaigns target leisure travelers, music enthusiasts, cultural explorers, and convention planners seeking a dynamic and authentic destination for their events.
TARGET AUDIENCE
About the
Campaign -
An intriguing element is the "Sing Your City" initiative, where Memphis Tourism offers comprehensive support to event planners, including assistance with lodging, transportation, entertainment, and marketing, ensuring a seamless experience for groups and conventions.
Core Theme of the Campaign -
1. Rebranding Effort: The transition from Memphis Convention and Visitors Bureau to Memphis Tourism reflects a modern approach to destination marketing.
2. Emphasis on Music Heritage: By adopting the tagline "Home of the Blues, Birthplace of Rock 'n' Roll," the campaigns celebrate Memphis's influential role in music history.
3. Comprehensive Event Support: Through the "Sing Your City" program, Memphis Tourism provides event planners with resources like venue selection, lodging coordination, and entertainment options.
4. Global Outreach: Memphis Tourism operates satellite offices in countries like Australia, Germany, Japan, and the UK to attract international visitors.
5. Economic Impact: Tourism contributes approximately $3.5 billion annually to Memphis's economy, supporting over 45,000 local jobs.
6. Facility Upgrades: Investments in venues like the Memphis Cook Convention Center enhance the city's appeal for large-scale events and conventions.
7. Collaborative Marketing: Partnerships with local businesses and cultural institutions amplify the city's offerings and create cohesive promotional strategies.
8. Visitor Engagement: Initiatives focus on providing authentic experiences, from music festivals to historical tours, ensuring visitors connect deeply with the city's culture.