Les Mills - Choose Happy with Brett Goldstein Campaign
This campaign uniquely combines humor and heartfelt messages, utilizing Goldstein's comedic background to present fitness in a light-hearted yet impactful way.
The standout moment is Goldstein's charismatic delivery and relatable storytelling, which resonate deeply with audiences, making fitness feel accessible and enjoyable.
Fitness enthusiasts looking for motivation.
Individuals seeking to improve their mental health through physical activity.
Fans of Brett Goldstein from his work in TV and film.
Those who prefer engaging and entertaining fitness content.
TARGET AUDIENCE
About the
Campaign -
This campaign uniquely combines humor and heartfelt messages, utilizing Goldstein's comedic background to present fitness in a light-hearted yet impactful way.
Core Theme of the Campaign -
Fun and Relatable: Goldstein's humor makes fitness feel less intimidating.
Mental Health Focus: Highlights the importance of mental well-being through exercise.
Engaging Storytelling: Captivates viewers with personal anecdotes.
Community Spirit: Encourages a collective movement towards happiness.
Broad Appeal: Targets various demographics by addressing universal themes.
Vibrant Visuals: Energetic imagery showcases diverse workout styles.
Motivational Message: Inspires viewers to choose happiness actively.
Cross-Platform Engagement: Designed for sharing across social media for wider reach.