Leesa - Make A Difference, Sleep on Leesa
By integrating social responsibility directly into their business model, Leesa not only provided quality sleep products but also addressed homelessness, aligning their brand with a meaningful cause and resonating with socially conscious consumers.
The campaign's standout feature was its one-for-ten donation program, where for every ten mattresses sold, Leesa donated one to a shelter, showcasing their commitment to giving back to the community.
The campaign primarily targeted socially conscious consumers, particularly millennials, who value corporate social responsibility and seek to support brands that contribute positively to society.
TARGET AUDIENCE
About the
Campaign -
By integrating social responsibility directly into their business model, Leesa not only provided quality sleep products but also addressed homelessness, aligning their brand with a meaningful cause and resonating with socially conscious consumers.
Core Theme of the Campaign -
1. Leesa's campaign, "Make A Difference, Sleep on Leesa," launched in 2019, focused on combining quality sleep products with social impact.
2. For every ten mattresses sold, Leesa donated one to a shelter, directly addressing the issue of homelessness and supporting those in need.
3. This initiative positioned Leesa as a brand that cares about more than just profits, appealing to consumers who value social responsibility.
4. The campaign resonated particularly with millennials, who often prioritize supporting companies that give back to the community.
5. By choosing Leesa, customers felt they were contributing to a greater cause, making their purchase more meaningful.
6. This approach not only helped those in need but also built a loyal customer base that identified with Leesa's values.
7. The campaign demonstrated that businesses could successfully integrate philanthropy into their business model, benefiting both the community and the company.
8. Overall, Leesa's initiative showcased how a brand could make a tangible difference in society while offering quality products to its customers.