LafargeHolcim - Building Progress
The campaign's emphasis on integrating digital technology and promoting gender equality is noteworthy. By launching e-learning platforms and initiatives like the "Women on Wheels" program, LafargeHolcim demonstrates a holistic approach to progress, intertwining technological advancement with social empowerment.
A standout aspect of the campaign is LafargeHolcim's collaboration with academic institutions to reduce greenhouse gas (GHG) emissions in underground infrastructure projects. This partnership exemplifies the company's commitment to sustainable construction practices and environmental stewardship.
The "Building Progress" campaign primarily targets stakeholders in the construction and infrastructure sectors, including industry professionals, environmental advocates, and community members. It also appeals to individuals and organizations interested in sustainable development and corporate social responsibility.
TARGET AUDIENCE
About the
Campaign -
The campaign's emphasis on integrating digital technology and promoting gender equality is noteworthy. By launching e-learning platforms and initiatives like the "Women on Wheels" program, LafargeHolcim demonstrates a holistic approach to progress, intertwining technological advancement with social empowerment.
Core Theme of the Campaign -
1. Community Engagement: LafargeHolcim invests in local communities by refurbishing schools and improving infrastructure, enhancing living conditions and educational environments.
2. Sustainable Practices: The company collaborates with universities to research and implement strategies for reducing GHG emissions in underground infrastructure, showcasing a commitment to environmental sustainability.
3. Digital Innovation: Through the launch of e-learning platforms like Percipio, LafargeHolcim enhances employee skills and promotes continuous professional development.
4. Empowering Women: Initiatives such as the "Women on Wheels" program provide opportunities for women to thrive in traditionally male-dominated roles, promoting gender equality within the company.
5. Global Outreach: Operating in 70 countries with over 2,300 sites, LafargeHolcim's efforts have benefited more than 31 million people worldwide, reflecting a broad and inclusive approach to progress.
6. Educational Support: The company supports vocational training programs, such as the Superate initiative in Ecuador, to enhance professional and technical skills among youth, contributing to community development.
7. Health and Safety: LafargeHolcim prioritizes health and safety by implementing educational programs on road safety for children and constructing infrastructure to protect community members.
8. Environmental Conservation: The company engages in projects like the renaturation of old quarries, transforming them into ecological sites that support biodiversity and environmental education.