INEOS Automotive - Built for More
By positioning the Grenadier as a vehicle that inspires exploration and real-world experiences, the campaign challenges the trend of technologically complex SUVs, focusing instead on genuine driving enjoyment and adventure.
The campaign emphasizes the Grenadier's robust off-road capabilities and modern on-road refinement, encouraging drivers to embrace outdoor adventures and break free from digital confines.
- Primary: Adventure-seekers and off-road enthusiasts who value durability and performance in a 4X4 vehicle.
- Secondary: Drivers seeking a reliable and refined vehicle capable of both rugged terrains and everyday commutes.
TARGET AUDIENCE
About the
Campaign -
By positioning the Grenadier as a vehicle that inspires exploration and real-world experiences, the campaign challenges the trend of technologically complex SUVs, focusing instead on genuine driving enjoyment and adventure.
Core Theme of the Campaign -
1. Global Introduction: INEOS Automotive's "Built for More" campaign marks the company's first major effort to showcase the Grenadier 4X4 to audiences worldwide.
2. Multi-Channel Approach: The campaign is everywheree�from TV and print to social media and streaming platformse�ensuring the Grenadier catches the eye of potential adventurers across the globe.
3. Adventure Awaits: It's a call to ditch the digital distractions and dive into real-world escapades, with the Grenadier as your trusty companion.
4. Designed for the Bold: Unlike some SUVs that are all show and no go, the Grenadier is built tough, ready to tackle challenging terrains while keeping you comfortable on city streets.
5. Expanding Lineup: The Grenadier family is growing, with additions like the Quartermaster pick-up and the upcoming Fusilier, offering both electric and range-extender options.
6. Strategic Media Placements: By aligning with major sporting events like the Summer Olympics and UEFA EURO, the campaign connects with those who have a passion for adventure and performance.
7. Creative Collaboration: Partnering with Wonderhood Studios and Wavemaker UK, INEOS Automotive ensures the campaign is both innovative and resonates with its target audience.
8. Embracing the Outdoors: At its core, "Built for More" is about inspiring drivers to explore the world beyond their screens, with the Grenadier leading the way.