HTC Vive - Viveport Infinity
Beyond just a traditional promotional effort, this campaign showcases HTC Vive's commitment to fostering a thriving VR community by granting users unparalleled access to a wealth of content, encouraging exploration and creativity in the virtual realm.
The campaign offers Vive users unlimited access to a vast library of VR content on Viveport Infinity, providing an extensive and diverse selection of virtual experiences for an enhanced immersive journey.
Targeting - VR enthusiasts, HTC Vive headset owners, and individuals seeking a comprehensive and varied VR content library.
TARGET AUDIENCE
About the
Campaign -
Beyond just a traditional promotional effort, this campaign showcases HTC Vive's commitment to fostering a thriving VR community by granting users unparalleled access to a wealth of content, encouraging exploration and creativity in the virtual realm.
Core Theme of the Campaign -
1. Unlimited VR Exploration: Viveport Infinity, HTC's subscription-based VR content platform, invites users to explore a vast library without restrictions, opening up a world of possibilities.
2. Diverse Content Selection: From gaming and entertainment to educational and productivity apps, the campaign spotlights the rich diversity of VR experiences available on Viveport Infinity.
3. Enhanced Immersion: By offering an extensive content library, HTC aims to deepen the immersive experience for Vive users, letting them discover new and exciting virtual worlds at their fingertips.
4. Exclusive Access: The campaign may include exclusive access to select VR titles, creating a sense of exclusivity and value for Viveport Infinity subscribers.
5. Affordable VR Entertainment: The subscription model provides a cost-effective way for users to access premium VR content, making high-quality virtual experiences more accessible.
6. Community Engagement: HTC Vive fosters a sense of community among VR enthusiasts by creating a shared space where users can discuss, recommend, and share their favorite VR experiences.
7. Continuous Updates: The campaign emphasizes Viveport Infinity's commitment to regularly updating its content library, ensuring that users always have fresh and exciting virtual experiences to explore.
8. User Empowerment: HTC empowers users to curate their VR journey, encouraging them to experiment with different genres and discover content that aligns with their individual preferences.
9. Global Reach: The campaign aims to reach VR enthusiasts worldwide, underlining HTC Vive's commitment to making VR accessible and enjoyable for a diverse and global audience.
10. Future of VR: By providing unlimited access to a growing library of VR content, the campaign positions Viveport Infinity as a key player in shaping the future of virtual reality entertainment.