Hidden Valley - Hidden Valley Ranch Smarties
An interesting aspect of the campaign is its unconventional approach to promoting a condiment. By incorporating Smarties, a popular candy, into a recipe with Hidden Valley Ranch, the campaign not only captures attention but also challenges traditional perceptions of how ranch dressing can be used, making it memorable and engaging.
The highlight of the campaign is the playful and surprising recipe that combines Hidden Valley Ranch with Smarties candy. This unexpected combination draws attention and creates a buzz around the brand by showcasing the dressing in a novel and entertaining way.
The target audience includes food enthusiasts, particularly those who enjoy trying new and unusual recipes. It also appeals to fans of both Hidden Valley Ranch and Smarties, as well as younger demographics who are likely to appreciate the playful and experimental nature of the campaign.
TARGET AUDIENCE
About the
Campaign -
An interesting aspect of the campaign is its unconventional approach to promoting a condiment. By incorporating Smarties, a popular candy, into a recipe with Hidden Valley Ranch, the campaign not only captures attention but also challenges traditional perceptions of how ranch dressing can be used, making it memorable and engaging.
Core Theme of the Campaign -
e� Unique Collaboration: The campaign features an unexpected collaboration between Hidden Valley Ranch and Smarties candy, creating a unique promotional angle.
e� Playful Recipe: It showcases a creative recipe that combines Hidden Valley Ranch with Smarties, surprising viewers with its unconventional pairing.
e� Attention-Grabbing: The unusual combination of ingredients grabs attention and generates curiosity, making the campaign stand out.
e� Engaging Content: The campaign uses engaging and fun content to capture the audience interest and encourage them to explore the recipe.
e� Brand Innovation: By showcasing Hidden Valley Ranch in a novel way, the campaign highlights the versatility and innovative spirit of the brand.
e� Audience Appeal: It appeals to both food enthusiasts and fans of Smarties, broadening its reach and engagement.
e� Visual Impact: The campaign features vibrant and visually appealing content that enhances its effectiveness and memorability.
e� Cross-Promotion: The collaboration with Smarties helps in cross-promoting both brands, leveraging their respective fan bases.