Guinness 0.0 - Make it a St Patrick's Day to remember
An interesting aspect of the campaign is its focus on the non-alcoholic variant, challenging the traditional association of St. Patrick's Day with alcoholic beverages. By promoting responsible choices, the campaign aims to shift perceptions and provide a memorable experience without the need for alcohol.
The central highlight is the emphasis on responsible drinking, aligning with the brand's values. Guinness 0.0 aims to make St. Patrick's Day memorable for consumers by offering an alternative with 0.0% alcohol content, coupled with a nationwide promotion involving the distribution of 50,000 free pints of Guinness 0.0.
Targeting - Individuals celebrating St. Patrick's Day, particularly those looking for alternative drink options or practicing responsible drinking. Guinness 0.0 seeks to appeal to , encouraging inclusivity and moderation.
TARGET AUDIENCE
About the
Campaign -
An interesting aspect of the campaign is its focus on the non-alcoholic variant, challenging the traditional association of St. Patrick's Day with alcoholic beverages. By promoting responsible choices, the campaign aims to shift perceptions and provide a memorable experience without the need for alcohol.
Core Theme of the Campaign -
- Launched by Guinness 0.0 in collaboration with AMV BBDO.
- Promotes responsible drinking during St. Patrick's Day celebrations.
- Encourages consumers to choose Guinness 0.0 as a non-alcoholic alternative.
- Nationwide promotion offering 50,000 free pints of Guinness 0.0.
- Challenges traditional associations of St. Patrick's Day with alcoholic beverages.
- Aims to create a memorable experience without the need for alcohol.
- Aligns with the brand's commitment to responsible choices and inclusivity.
- Represents a significant campaign for Guinness 0.0, contributing to its responsible drinking initiatives.