Fisher-Price - The Best Possible Start
In collaboration with Shakira and the Barefoot Foundation, Fisher-Price extended the campaign's reach by launching a co-branded toy line. Proceeds supported early childhood development programs, merging celebrity influence with philanthropic efforts.
The centerpiece was a 90-second film titled "Wishes for Baby," directed by award-winning documentarian Patrick Creadon. This film captured intimate moments of parents with their newborns across various countries, sharing heartfelt wishes for their children's lives.
- Expectant and New Parents globally.
- Families Celebrating New additions.
- individuals interested in early childhood development.
TARGET AUDIENCE
About the
Campaign -
In collaboration with Shakira and the Barefoot Foundation, Fisher-Price extended the campaign's reach by launching a co-branded toy line. Proceeds supported early childhood development programs, merging celebrity influence with philanthropic efforts.
Core Theme of the Campaign -
1. Heartwarming Film: Fisher-Price released "Wishes for Baby," a short film capturing parents worldwide sharing dreams for their newborns. It's a touching reminder of the universal hopes we hold for our children.
2. Global Connection: Filmed across 11 hospitals in various countries, the campaign showcased diverse cultures, emphasizing that parental love and aspirations transcend borders.
3. Celebrity Collaboration: Partnering with Shakira and her Barefoot Foundation, Fisher-Price introduced a special toy collection. Proceeds supported early childhood initiatives, blending star power with a noble cause.
4. Social Media Engagement: Parents were encouraged to share their own wishes using WishesForBaby, creating a global tapestry of hopes and dreams for the next generation.
5. Emotional Resonance: The campaign struck a chord by focusing on the emotional journey of parenthood, reminding us that every child's best start begins with love.
6. Real-Life Stories: Featuring genuine parents and newborns added authenticity, allowing viewers to connect deeply with the shared experiences showcased.
7. New Year's Launch: Timed with the New Year, the campaign symbolized fresh beginnings, aligning perfectly with the arrival of new life and the hopes that come with it.
8. Artistic Interpretations: Illustrator Adele Enersen transformed popular wish themes from the campaign into artistic expressions, adding a creative touch to the heartfelt messages.