Bunnings - Better Together
By acknowledging past challenges and actively working to mend supplier relationships, Bunnings demonstrates a proactive approach to corporate responsibility and sustainable business practices.
The initiative aims to rebuild trust and improve partnerships with suppliers, ensuring a more efficient supply chain and better product offerings for customers.
The campaign primarily targets Bunnings' suppliers and partners, but it also indirectly benefits customers by aiming to enhance product availability and quality through improved supplier relations.
TARGET AUDIENCE
About the
Campaign -
By acknowledging past challenges and actively working to mend supplier relationships, Bunnings demonstrates a proactive approach to corporate responsibility and sustainable business practices.
Core Theme of the Campaign -
1. Strategic Focus: Bunnings has outlined a clear strategy for 2025 under the "Better Together" banner, emphasizing the importance of collaboration with suppliers to drive mutual success.
2. Supplier Relations: The campaign addresses previous strains in supplier relationships, with Bunnings taking steps to rebuild trust and improve communication channels.
3. Community Engagement: Beyond supplier relations, Bunnings continues to engage with local communities through initiatives like the Trade Skills for Teens program, empowering youth with practical skills.
4. Customer Benefits: By strengthening supplier partnerships, Bunnings aims to ensure better product availability and quality, directly enhancing the customer shopping experience.
5. Sustainability Commitment: The campaign aligns with Bunnings' broader sustainability goals, including sourcing 100% renewable electricity by 2025 and achieving net-zero Scope 1 and 2 emissions by 2030.
6. Innovative Collaborations: Bunnings explores creative partnerships, such as co-branding efforts with popular entities like "Bluey," to enhance brand appeal and reach new audiences.
7. Operational Enhancements: The company is piloting same-day delivery services in collaboration with Uber, demonstrating a commitment to adapting to customer needs and improving convenience.
8. Employee Involvement: Bunnings staff actively participate in community initiatives, reflecting the company's culture of teamwork and social responsibility.