BrewDog - Friends 30th Anniversary Special Edition Cans
The limited-edition Lost Lager cans were designed with the iconic purple color of Monica and Rachel's apartment door and featured the recognizable yellow frame, seamlessly blending the beer's branding with Friends nostalgia.
BrewDog hosted Friends-themed pub quizzes across their bars, offering participants a chance to win a trip to New York City, the setting of the beloved sitcom.
- Friends Enthusiasts: Fans eager to celebrate the show's milestone with themed merchandise and events.
- Beer Aficionados: Individuals interested in limited-edition brews and unique collaborations.
- Quiz Participants: Patrons seeking engaging social e
TARGET AUDIENCE
About the
Campaign -
The limited-edition Lost Lager cans were designed with the iconic purple color of Monica and Rachel's apartment door and featured the recognizable yellow frame, seamlessly blending the beer's branding with Friends nostalgia.
Core Theme of the Campaign -
1. Celebrating Friends' Legacy: BrewDog marked the 30th anniversary of Friends by launching a special edition of their Lost Lager, delighting fans of the series.
2. Distinctive Packaging: The beer cans sported a design reminiscent of Monica and Rachel's apartment door, complete with the signature purple hue and yellow peephole frame, making them instantly recognizable to fans.
3. Exclusive Availability: These limited-edition cans were available for purchase in Asda stores, BrewDog bars, and through BrewDog's official website, ensuring fans had multiple avenues to acquire them.
4. Interactive Pub Quizzes: To further engage fans, BrewDog organized Friends-themed quizzes on October 29th, 2024, across their bars, challenging attendees' knowledge of the show.
5. Grand Prize Opportunity: Quiz participants had the exciting chance to win a trip for two to New York City, offering an immersive connection to the show's setting.
6. Positive Fan Reception: The collaboration resonated with both Friends fans and beer enthusiasts, blending pop culture with craft brewing in a fun and engaging manner.
7. Memorable Experience: BrewDog's initiative provided fans with a unique way to celebrate a beloved show's milestone, combining themed beverages with interactive events.
8. Collectible Appeal: The special-edition cans became sought-after items for collectors and fans alike, serving as mementos of the anniversary celebration.