Bookshop.org - Books for All
By entering the e-book market, Bookshop.org provides readers with a convenient digital alternative while ensuring that their purchases directly support independent bookstores, offering a meaningful option to major online retailers.
- E-Book Expansion: Bookshop.org now offers over 3 million e-books, accessible via web browsers and dedicated apps for iOS and Android.
- Supporting Local Bookstores: Independent bookstores receive 100% of the profits from e-book sales, aligning with Bo
This initiative caters to digital readers who prefer e-books but wish to support local, independent bookstores with their purchases.
TARGET AUDIENCE
About the
Campaign -
By entering the e-book market, Bookshop.org provides readers with a convenient digital alternative while ensuring that their purchases directly support independent bookstores, offering a meaningful option to major online retailers.
Core Theme of the Campaign -
1. E-Book Availability: Bookshop.org has introduced a vast selection of e-books, making digital reading more accessible to its customers.
2. Platform Accessibility: Readers can purchase and read e-books directly through Bookshop.org's website or via their user-friendly apps available on iOS and Android devices.
3. Supporting Independents: Every e-book purchase ensures that 100% of the profit goes to independent bookstores, reinforcing the platform's mission to support local businesses.
4. Competitive Edge: This move positions Bookshop.org as a viable alternative to major e-book retailers, offering consumers more choices in where they purchase digital books.
5. Author and Publisher Inclusion: The platform's extensive e-book catalog includes titles from all major publishers, ensuring a diverse selection for readers.
6. Reader Benefits: Users can enjoy the convenience of digital reading while supporting their local bookstores, combining modern reading habits with community support.
7. Industry Impact: By entering the e-book market, Bookshop.org challenges the dominance of major online retailers, promoting a more equitable landscape for independent bookstores.
8. Community Engagement: This initiative strengthens the bond between readers and their local bookstores, fostering a sense of community within the digital reading experience.